{"id":2477,"date":"2022-05-19T12:24:08","date_gmt":"2022-05-19T10:24:08","guid":{"rendered":"https:\/\/www.iaad-staging.it\/?post_type=alumni&p=2477"},"modified":"2025-03-05T16:07:07","modified_gmt":"2025-03-05T15:07:07","slug":"massimo-frascella","status":"publish","type":"alumni","link":"https:\/\/staging.iaad.it\/en\/community\/alumni\/massimo-frascella\/","title":{"rendered":"Massimo Frascella"},"content":{"rendered":"
Alumni<\/a>Massimo Frascella<\/div>\n\n\n

Massimo Frascella<\/h1>\n\n\n

Audi AG Chief Creative Of\ufb01cer<\/p>\n\n\n\n

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Alumni:<\/strong>
Jaguar Land Rover Design Director<\/p>\n\n\n\n

Year: <\/strong>
1997<\/p>\n\n\n\n

Location: <\/strong>
Turin<\/p>\n\n\n\n

Course: <\/strong>
Transportation design
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Massimo Frascella is the Audi AG Chief Creative Of\ufb01cer and a recognised expert in the Automotive Design world with over 25 years of experience.<\/p>\n\n\n\n

He currently leads the Audi Design organisation and the development from concept to delivery of all vehicles as well as the Brand Creative work.  Overseeing all global studios – including Ingolstadt, Malibu and Beijing locations.<\/p>\n\n\n\n

Before joining Audi, Massimo has held the role of JLR Design Director, responsible for the design development of all vehicles for all four JLR brands – Range Rover, Defender, Discovery and Jaguar.<\/p>\n\n\n\n

Amongst other programs, he places the Range Rover Velar, the New Defender, New Range Rover and Range Rover Sport as his signi\ufb01cant design achievements during this time. <\/p>\n\n\n\n

Massimo has also created and delivered the new vision of the future Jaguar Brand.<\/p>\n\n\n\n

Previously, Massimo has held roles at Kia Motors and Ford Motor Company – Lincoln Mercury – starting his career at the prestigious coach builder Stile Bertone. During these years he has delivered commercially successful and brand de\ufb01ning products like the 2009 Kia Sorento, 2010 Kia Sportage, 2011 Kia Rio and the 2013 Kia Soul. He completed a Transportation Design Degree from Istituto D\u2019Arte Applicata & Design in Turin.<\/p>\n\n\n\n

Massimo\u2019s work has won numerous Design Awards and he has been personally recognised by the industry with the AutomotiveNews Rising Star and Eurostar Awards.<\/p>\n\n\n\n

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CoURSE<\/h4>\n\n\n
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Undergraduate Courses<\/p>

Undergraduate Course in Transportation design<\/h5>\n

\n Campus:<\/strong> Turin <\/p>\n <\/div>\n <\/a> <\/div>\r\n <\/div>\r\n

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EventS<\/h4>\n\n\n
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\n 25.09.2025 <\/h4>\n
\n \"Partecipa <\/div>\n
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Evento\/Masterclass<\/a>, Masterclass<\/a>:<\/strong> Turin<\/a><\/p>

Masterclass: Digital Marketing Trends in 2025<\/p>\n \n <\/div>\n <\/a>\n <\/div>\n \n

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\n 7.04.2025 <\/h4>\n
\n \"Info <\/div>\n
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Evento\/Info day<\/a>:<\/strong> Turin<\/a><\/p>

Digital Info Day – Bachelor’s in Transportation Design – 7 April 2025<\/p>\n \n <\/div>\n <\/a>\n <\/div>\n \n

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\n 04.02.2025 <\/h4>\n
\n \"Discover <\/div>\n
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Evento\/Masterclass<\/a>, Masterclass<\/a>:<\/strong> Turin<\/a><\/p>

Masterclass “The Future of Mobility with IAAD.” – 04.02.2025<\/p>\n \n <\/div>\n <\/a>\n <\/div>\n \n

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\n 17.01.2025 <\/h4>\n
\n \"Come <\/div>\n
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Evento\/Installation<\/a>:<\/strong> Turin<\/a><\/p>

REVERSE CHANGE at FISU Village \u2013 IAAD. Collection | January 17th 2025<\/p>\n \n <\/div>\n <\/a>\n <\/div>\n \n

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\n 17.12.2024 <\/h4>\n
\n \"Masterclass <\/div>\n
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Evento\/Masterclass<\/a>, Masterclass<\/a>:<\/strong> Turin<\/a><\/p>

Masterclass “How to Build a Brand Identity Online” – 17.12.2024<\/p>\n \n <\/div>\n <\/a>\n <\/div>\n \n

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\n 16.12.2024 <\/h4>\n
\n \"Info <\/div>\n
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Evento\/Info day<\/a>:<\/strong> Turin<\/a><\/p>

Digital Info Day – Bachelor’s in Transportation Design<\/p>\n \n <\/div>\n <\/a>\n <\/div>\n \n

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\n March 6th 2024 <\/h4>\n
\n \"Scopri <\/div>\n
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Evento\/:<\/strong> Turin<\/a><\/p>

GARAGE IAAD.<\/p>\n \n <\/div>\n <\/a>\n <\/div>\n \n

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\n 21.05.2024 <\/h4>\n
\n \"Masterclass <\/div>\n
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Evento\/Masterclass<\/a>:<\/strong> Bologne<\/a><\/p>

Masterclass “The formula for a perfect Tone of Voice” – 21.05.2024<\/p>\n \n <\/div>\n <\/a>\n <\/div>\n \n

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\n 24.04.2024 <\/h4>\n
\n \"Info <\/div>\n
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Evento\/Info day<\/a>:<\/strong> Turin<\/a><\/p>

Bachelor’s in Transportation Design – Info Day for International Students<\/p>\n \n <\/div>\n <\/a>\n <\/div>\n \n \n <\/div>\n

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Other Alumni<\/p>\n\n\n

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Francesco Meneghello<\/h4>

Alumni:<\/strong> Owner at Francesco Meneghello – Interior & Lighting Designer<\/p>

Product design – 2013<\/p> \n <\/div>\n <\/a>\n <\/div>\n \n

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Fabio Filippini<\/h4>

Alumni:<\/strong> Founder, Executive Director Car Designer & Design Strategy Advisor<\/p>

Transportation design – 1983<\/p> \n <\/div>\n <\/a>\n <\/div>\n \n

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Domenico Scagliusi<\/h4>

Alumni:<\/strong> Senior Product Designer at Sketchin<\/p>

Communication design – 2017<\/p> \n <\/div>\n <\/a>\n <\/div>\n \n

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Alberto Mancuso<\/h4>

Alumni:<\/strong> Assistant Creative Director at Atelier Gattinoni<\/p>

Textile & Fashion design – 2019<\/p> \n <\/div>\n <\/a>\n <\/div>\n \n

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Irene Calcagno<\/h4>

Alumni:<\/strong> Freelance<\/p>

Communication Design – 2019<\/p> \n <\/div>\n <\/a>\n <\/div>\n \n

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Ilaria Di Carlo<\/h4>

Alumni:<\/strong> Strategist \u2013 Agency Be2Be<\/p>

Communication Design – 2016<\/p> \n <\/div>\n <\/a>\n <\/div>\n \n

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Marta Raggi<\/h4>

Alumni:<\/strong> Man Leathergoods Small Leathergoods & Textile Accessories Designer at Giorgio Armani<\/p>

Textile & Fashion design <\/p> \n <\/div>\n <\/a>\n <\/div>\n \n

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Sara Petrucci<\/h4>

Alumni:<\/strong> Senior Designer at Chris Bangle Associates<\/p>

Product design – 2011 <\/p> \n <\/div>\n <\/a>\n <\/div>\n \n \n <\/div>\n

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<\/div><\/div>\n<\/div>\n","protected":false},"featured_media":2129,"template":"","anno":[37],"class_list":["post-2477","alumni","type-alumni","status-publish","has-post-thumbnail","hentry","anno-37"],"acf":[],"yoast_head":"\nMeet our Alumni Community - Massimo Frascella - IAAD.<\/title>\n<meta name=\"description\" content=\"After graduating from Transportation Design, Frascella joined Ford, KIA, then becoming Land Rover's head of creative studio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.iaad.it\/en\/community\/alumni\/massimo-frascella\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet our Alumni Community - Massimo Frascella - IAAD.\" \/>\n<meta property=\"og:description\" content=\"After graduating from Transportation Design, Frascella joined Ford, KIA, then becoming Land Rover's head of creative studio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.iaad.it\/en\/community\/alumni\/massimo-frascella\/\" \/>\n<meta property=\"og:site_name\" content=\"IAAD.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IAAD.TO\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-05T15:07:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.iaad.it\/wp-content\/uploads\/2022\/05\/Massimo-Frascella-thumb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"498\" \/>\n\t<meta property=\"og:image:height\" content=\"276\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"CollectionPage\"],\"@id\":\"https:\\\/\\\/staging.iaad.it\\\/en\\\/community\\\/alumni\\\/massimo-frascella\\\/\",\"url\":\"https:\\\/\\\/staging.iaad.it\\\/en\\\/community\\\/alumni\\\/massimo-frascella\\\/\",\"name\":\"Meet our Alumni Community - 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