{"id":3543,"date":"2022-07-26T17:32:12","date_gmt":"2022-07-26T15:32:12","guid":{"rendered":"https:\/\/www.iaad.it\/?post_type=corsi&p=3543"},"modified":"2024-10-17T17:23:25","modified_gmt":"2024-10-17T15:23:25","slug":"master-motorcycle-design","status":"publish","type":"corsi","link":"https:\/\/staging.iaad.it\/en\/master-courses\/design\/master-motorcycle-design\/","title":{"rendered":"Master in Motorcycle Design"},"content":{"rendered":"
Master in Motorcycle Design<\/div>\n\n\n\n\n

MASTER IN MOTORCYCLE Design<\/h1>\n\n\n
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\"Master<\/figure>\n\n\r\n <\/div>\r\n <\/div>\n\n\n
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Campus:<\/p>\n\n\n\n

BOLOGNA<\/h6>\n<\/div>\n\n\n\n
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Start date:<\/p>\n\n\n\n

PRELIMINARY – April 2024
MASTER MODULE – September 2024<\/h6>\n<\/div>\n\n\n\n
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Duration:<\/p>\n\n\n\n

PRELIMINARY – 4 MOTNHS
MASTER MODULE – 10 MONTHS<\/h6>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Master<\/figure>\n<\/div>\n\n\n\n
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The Master in Motorcycle Design<\/strong> addresses the sector\u2019s ever-growing demand for young designers who can understand and interpret the continuous changes affecting the \u201ctwo-wheeler\u201d industry, starting with the generational shift from \u201cpetrol heads\u201d to \u201cdigital natives\u201d who seem to have rediscovered an interest in the subject, calling for diverse new styles and a new social awareness, along with the need for freedom that is characteristic of this activity.<\/p>\n\n\n\n

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HOW TO APPLY<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Master<\/figure>\n\n\n\n

The Master in Motorcycle Design<\/strong> addresses the sector\u2019s ever-growing demand for young designers who can understand and interpret the continuous changes affecting the \u201ctwo-wheeler\u201d industry, starting with the generational shift from \u201cpetrol heads\u201d to \u201cdigital natives\u201d who seem to have rediscovered an interest in the subject, calling for diverse new styles and a new social awareness, along with the need for freedom that is characteristic of this activity.<\/em><\/p>\n\n\n\n

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HOW TO APPLY<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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DETAILS OF THE MASTER IN MOTORCYCLE Design<\/h2>\n\n\n\n

PRELIMINARY MODULE<\/strong>
Start date<\/strong>: April 2024
Duration<\/strong>: 4 months
Language<\/strong>: English
Format:<\/strong> online

MASTER MODULE<\/strong>
Start date<\/strong>: September 2024
Duration<\/strong>: 10 months
Language<\/strong>: English
Format:<\/strong> full time in person at Bologna
Campus<\/strong>: Bologna<\/a><\/span>

FACULTY<\/strong>
Strategic Director<\/strong>: Luca Borgogno<\/a><\/span>
Coordinator<\/strong>: Luca Bar<\/a><\/span><\/p>\n\n\n\n

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One of the hallmarks of the IAAD. method is ongoing collaboration with industry leaders on joint projects. In meeting the needs of both the partner companies and the students\u2019 educational objectives, these projects generate a doubly favorable situation: aspiring designers have the opportunity to work with industry leaders and at the same time the latter can keep an eye out for future talent to be included in their companies.<\/p>\n\n\n\n

This system also makes it possible to simulate working conditions in a professional setting: operating under strict deadlines, correcting projects in progress following client feedback, working in teams and by objectives. During the Master’s programme, the emphasis is on presentations and design competitions: students are guided and supervised in the presentations of their projects and are supported in their participation in national and international competitions.<\/p>\n\n\n\n

The programme\u2019s lecturers are crucial figures who are the connection between IAAD. and companies. All are professionals in their respective fields of study who know the companies in their field and know what it takes to become competitive young designers in the job market. The lecturers offer students valuable perspective and guidance to help identify which of their professional skills need to be improved and perfected so that they can enter the working world as key players.<\/p>\n\n\n\n

Why study Transportation Design – Motorcycles & Personal Mobility at IAAD. Bologna?<\/strong><\/strong><\/p>\n\n\n\n

In line with the strategic decision to open the Bologna branch, IAAD. has expanded its educational offerings with the first Master’s degree in Design of two-wheeled vehicles, whether motorized such as motorcycles and scooters, or manual or assisted such as bicycles and e-bikes.<\/p>\n\n\n\n

Emilia Romagna is historically a land of motors, known in Italy and internationally as a place where the culture of technology and passion for mechanics have been cultivated and developed, creating vehicles that move not only the body but also the soul of the rider.<\/p>\n\n\n\n

In recent decades, several “outposts” have been strategically positioned in the region by international brands interested in reaping the benefits of the highly specialized cultural and industrial offerings in the sector, effectively creating a growing demand for skilled personnel.<\/p>\n<\/div>\n\n\n\n

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Programme of the Master in Motorcycle Design<\/h3>
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PRELIMINARY MODULE<\/strong><\/p>\n\n\n\n

The Preliminary Course will offer instruction in the fundamentals of Transportation Design in terms of historical culture, representational techniques (Design sketching, illustration, digital sketching), 3D modeling and design methodology, as well as specific courses in interior design, exterior design, and motorcycle design. It is intended for students who have previously taken design courses not specific to automotive design.<\/p>\n\n\n\n

Each discipline includes an end-of-course exam. The Preliminary concludes with the presentation of a final exterior\/interior project.<\/p>\n\n\n\n

MASTER MODULE IN TRANSPORTATION DESIGN – MOTORBIKES & INTERACTION DESIGN<\/strong><\/p>\n\n\n\n

The Master\u2019s course will cover subjects related to the design of motorcycles and scooters, beginning with the study of the style, volume and proportions of the bike\u2019s body. Students will create design briefs from which to define a proper strategy consistent with the market and the target brand. The designs will develop from the brief, progressing through the stages of marketing, idea generation, sketching and rendering, to the final presentation of the proposal. <\/p>\n\n\n\n

Significant time will be devoted to designs in the area of sustainable mobility, with the aim of providing a design methodology useful for dealing in a systematic and structured way with the design of transportation conceived to be environmentally, socially and economically sustainable.<\/p>\n\n\n\n

Students will also be engaged in making virtual models of their projects, supported by the modeling and rendering course.<\/p>\n\n\n\n

Finally, students will learn strategies to properly organize the content of their presentations and portfolios to maximize their visual and communicative effects.<\/p>\n<\/div><\/div>\n\n\n\n

Master Syllabus<\/h2>
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PRELIMINARY MODULE<\/th>MASTER MODULE<\/th><\/tr><\/thead>
History of vehicle design<\/td>Marketing<\/td><\/tr>
Design Sketching<\/td>Motorbike Design<\/td><\/tr>
Digital Design<\/td>Bicycle and Personal Vehicle Design<\/td><\/tr>
Vehicle architecture<\/td>Scooter Design<\/td><\/tr>
Motorbike ergonomics<\/td>3D Digital Modeling (Alias 2)<\/td><\/tr>
3D Design<\/td>Presentation techniques<\/td><\/tr>
Motorbike Design<\/td>Sustainable Mobility<\/td><\/tr>
Transportation Design<\/td>Portfolio<\/td><\/tr>
Presentation techniques<\/td>Digital Modeling 3D (Maya)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
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PRELIMINARY MODULE<\/th><\/tr><\/thead>
History of vehicle design<\/td><\/tr>
Design Sketching<\/td><\/tr>
Digital Design<\/td><\/tr>
Vehicle architecture<\/td><\/tr>
Motorbike ergonomics<\/td><\/tr>
3D Design<\/td><\/tr>
Motorbike Design<\/td><\/tr>
Transportation Design<\/td><\/tr>
Presentation techniques<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
MASTER MODULE<\/th><\/tr><\/thead>
Marketing<\/td><\/tr>
Motorbike Design<\/td><\/tr>
Bicycle and Personal Vehicle Design<\/td><\/tr>
Scooter Design<\/td><\/tr>
3D Digital Modeling (Alias 2)<\/td><\/tr>
Presentation techniques<\/td><\/tr>
Sustainable Mobility<\/td><\/tr>
Portfolio<\/td><\/tr>
Digital Modeling 3D (Maya)<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n

General Information<\/h3>
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ADMISSION REQUIREMENTS AND PROCEDURES<\/strong><\/p>\n\n\n\n

Preliminary Module<\/strong><\/p>\n\n\n\n

The Preliminary Course in Transportation Design is open to students who are have completed bachelor\u2019s degree programmes in Industrial Design, Automotive Engineering and related subjects; to those who have a post-graduate degree in Industrial and\/or Automotive Design, and to candidates who have significant professional experience in the transportation sector. <\/p>\n\n\n\n

Admission is subject to evaluation of the application, which must include a cover letter, curriculum vitae and portfolio. IAAD. reserves the right to request that applicants be interviewed in person or remotely, if necessary.<\/p>\n\n\n\n

Master Module<\/strong><\/p>\n\n\n\n

Admission to the Master’s programme in Motorcycle Design & Personal Mobility is subject to passing the Preliminary Course in Transportation Design and possessing English language certification at the B2 level or higher.<\/p>\n\n\n\n

Students may customize their curricula through participation in competitions, seminars or workshops in order to collect additional credits required for passing the Preliminary Course.<\/p>\n\n\n\n

Students with an undergraduate degree in Transportation Design or those with significant experience in transportation or modeling may apply for direct admission to the Master’s in Motorcycle Design & Personal Mobility.<\/p>\n\n\n\n

In all cases, admission to the course is subject to approval by the Course Coordinator, based on the evaluation of academic qualifications, professional experience and the portfolio.<\/p>\n\n\n\n

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APPLICATIONS<\/strong><\/p>\n\n\n\n

Applications for the Master’s programme must include the following documents:<\/p>\n\n\n\n