{"id":10811,"date":"2022-11-03T17:32:05","date_gmt":"2022-11-03T16:32:05","guid":{"rendered":"https:\/\/www.iaad.it\/faculty\/massimo-giacchino\/"},"modified":"2025-01-21T15:10:13","modified_gmt":"2025-01-21T14:10:13","slug":"massimo-giacchino","status":"publish","type":"faculty","link":"https:\/\/staging.iaad.it\/en\/faculty\/massimo-giacchino\/","title":{"rendered":"Massimo Giacchino"},"content":{"rendered":"<div class=\"breadcrumbs\"><a href=\"https:\/\/staging.iaad.it\/community\/docenti\/\">Faculty<\/a>Massimo Giacchino<\/div>\n\n\n<div class=\"wp-block-group ml-0 is-layout-constrained wp-container-core-group-is-layout-a04b9d96 wp-block-group-is-layout-constrained\"><h1 style=\"text-transform:uppercase;margin-bottom:15px\" class=\"title-animation wp-block-post-title has-45-font-size\">Massimo Giacchino<\/h1>\n\n\n<p class=\"has-25-font-size wp-block-paragraph\">Coordinator of the Master&#8217;s in Digital Design<\/p>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:15px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:15px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:0\"><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group ml-0 is-layout-constrained wp-container-core-group-is-layout-90262936 wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full is-style-symbol-c\"><img loading=\"lazy\" decoding=\"async\" width=\"839\" height=\"457\" src=\"https:\/\/www.iaad.it\/wp-content\/uploads\/2022\/11\/Massimo-Giacchino.jpg\" alt=\"Massimo Giacchino, an expert in Digital Marketing, is the Coordinator of the Master's in Digital Design.\" class=\"wp-image-3947\"\/><\/figure>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:50px;flex-basis:330px\">\n<p class=\"has-16-font-size wp-block-paragraph\"><strong>Faculty:<\/strong> <br>Coordinatore<\/p>\n\n\n\n<p class=\"has-16-font-size wp-block-paragraph\"><strong>Location: <\/strong><br><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.iaad.it\/en\/design-school\/bologna\/\">Bologna<\/a><\/span><\/p>\n\n\n\n<p class=\"has-16-font-size wp-block-paragraph\"><strong>Courses: <\/strong><br><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.iaad.it\/en\/master-courses\/design\/master-digital-design\/\">Master in Digital design<\/a><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Passionate about marketing.<br>Since 2012, Massimo Giacchino has been analyzing micro-data to understand the market and test and scale market strategies.<br>With great enthusiasm, he mentors startups at the University of Bologna.<br>He is the author of the book <em>Metodo Design Marketing<\/em>, which has sold over 6,300 copies.<\/p>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:75px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:75px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:40px\"><\/div><\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:30px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:30px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:0\"><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading is-style-symbol mb-2 title-animation\" style=\"text-transform:uppercase\">The courses<\/h4>\n\n\n    <section id=\"carosello-corsi-block_678fa929c646d\" class=\"carosello-corsi\">\r\n                        <div class=\"swiper swiper-corsi\">\r\n                    <div class=\"swiper-wrapper\">\r\n                                                    <div class=\"swiper-slide\">\r\n                                \n    <a href=\"https:\/\/staging.iaad.it\/master\/design\/master-digital-design\/\" class=\"corso-single \" style=\"--colore-corso: #b2b2b2\" title=\"Corso Master in Master in Digital Design in Bologna\">\n        <figure class=\"wp-block-image is-style-symbol\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"590\" src=\"https:\/\/staging.iaad.it\/wp-content\/uploads\/2022\/07\/DigitalDesign-Preview-HP-780x590-1.jpg\" class=\"attachment-retina-thumb size-retina-thumb wp-post-image\" alt=\"Master IAAD. in Digital design\" \/>        <\/figure>\n        <div class=\"corso-single__text\">\n            <p class=\"corso-single__livello\">Corso Master<\/p>            <h5 class=\"text-uppercase\">Master in Digital Design<\/h5>\n            <p class=\"corso-single__sede\">\n                <strong>Campus:<\/strong> Bologna            <\/p>\n        <\/div>\n    <\/a>                            <\/div>\r\n                                            <\/div>\r\n                    <div class=\"swiper-button-prev\"><\/div>\r\n                    <div class=\"swiper-button-next\"><\/div>\r\n                <\/div>\r\n                        <\/section>\r\n\r\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"mb-2 title-animation has-35-font-size wp-block-paragraph\">Discover other professors<\/p>\n\n\n    <section id=\"carosello-tre-block_678fa929c646e\" class=\"carosello-tre\">\n    \n                <div class=\"swiper-outer faculty\">\n            <div class=\"swiper swiper-tre\">\n                <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide tre-single\">\n                            <a href=\"https:\/\/staging.iaad.it\/en\/faculty\/fabio-fabbi\/\" title=\"Fabio Fabbi\">\n                                                                <div class=\"tre-single-thumb wp-block-image is-style-symbol-c\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"217\" height=\"156\" src=\"https:\/\/staging.iaad.it\/wp-content\/uploads\/2024\/10\/Fabio-Fabbi-780x560-1.jpg\" class=\"attachment-regular-tre size-regular-tre wp-post-image\" alt=\"Fabio Fabbi, Marketing lecturer, is the Coordinator of the Master&#039;s in Digital Design.\" \/>                                <\/div>\n                                <div class=\"tre-single-content \">\n                                                                        <h4 class=\"has-22-font-size text-uppercase\">Fabio Fabbi<\/h4>                                    <p class=\"has-16-font-size \"><strong>Faculty:<\/strong> Coordinatore del Master in Digital design a Bologna<\/p>                                                                                                                                                    \n                                <\/div>\n                            <\/a>\n                        <\/div>\n                        \n                                            <div class=\"swiper-slide tre-single\">\n                            <a href=\"https:\/\/staging.iaad.it\/en\/community\/professors\/christian-popodi\/\" title=\"Christian Popodi\">\n                                                                <div class=\"tre-single-thumb wp-block-image is-style-symbol-c\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"156\" height=\"156\" src=\"https:\/\/staging.iaad.it\/wp-content\/uploads\/2024\/07\/Christian_Popodi.jpg\" class=\"attachment-regular-tre size-regular-tre wp-post-image\" alt=\"Christian Popodi, Coordinatore del Corso Triennale in Digital Communication design di IAAD. Torino\" \/>                                <\/div>\n                                <div class=\"tre-single-content \">\n                                                                        <h4 class=\"has-22-font-size text-uppercase\">Christian Popodi<\/h4>                                    <p class=\"has-16-font-size \"><strong>Faculty:<\/strong> Coordinator of the Undergraduate Course in Digital Communication design at IAAD. Turin<\/p>                                                                                                                                                    \n                                <\/div>\n                            <\/a>\n                        <\/div>\n                        \n                                            <div class=\"swiper-slide tre-single\">\n                            <a href=\"https:\/\/staging.iaad.it\/en\/faculty\/valentina-lanza\/\" title=\"Valentina Lanza\">\n                                                                <div class=\"tre-single-thumb wp-block-image is-style-symbol-c\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"206\" height=\"156\" src=\"https:\/\/staging.iaad.it\/wp-content\/uploads\/2023\/10\/VALENTINA-LANZA.jpg\" class=\"attachment-regular-tre size-regular-tre wp-post-image\" alt=\"Valentina Lanza, Coordinator of the Master&#039;s in Communication &amp; Branding Design for Food at IAAD.\" \/>                                <\/div>\n                                <div class=\"tre-single-content \">\n                                                                        <h4 class=\"has-22-font-size text-uppercase\">Valentina Lanza<\/h4>                                    <p class=\"has-16-font-size \"><strong>Faculty:<\/strong> Coordinatrice del Master in Communication &#038; Branding Design for Food a Bologna<\/p>                                                                                                                                                    \n                                <\/div>\n                            <\/a>\n                        <\/div>\n                        \n                                            <div class=\"swiper-slide tre-single\">\n                            <a href=\"https:\/\/staging.iaad.it\/en\/community\/professors\/paolo-masiero\/\" title=\"Paolo Masiero\">\n                                                                <div class=\"tre-single-thumb wp-block-image is-style-symbol-c\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"206\" height=\"156\" src=\"https:\/\/staging.iaad.it\/wp-content\/uploads\/2023\/09\/PAOLO-MASIERO.jpg\" class=\"attachment-regular-tre size-regular-tre wp-post-image\" alt=\"Paolo Masiero, Coordinatore del Corso Professional in Graphic Design di IAAD.\" \/>                                <\/div>\n                                <div class=\"tre-single-content \">\n                                                                        <h4 class=\"has-22-font-size text-uppercase\">Paolo Masiero<\/h4>                                    <p class=\"has-16-font-size \"><strong>Faculty:<\/strong> Coordinator of the Professional Course in Graphic Design at Bologna<\/p>                                                                                                                                                    \n                                <\/div>\n                            <\/a>\n                        <\/div>\n                        \n                                            <div class=\"swiper-slide tre-single\">\n                            <a href=\"https:\/\/staging.iaad.it\/en\/community\/professors\/claudia-vanti\/\" title=\"Claudia Vanti\">\n                                                                <div class=\"tre-single-thumb wp-block-image is-style-symbol-c\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"206\" height=\"156\" src=\"https:\/\/staging.iaad.it\/wp-content\/uploads\/2023\/09\/CLAUDIA-VANTI.jpg\" class=\"attachment-regular-tre size-regular-tre wp-post-image\" alt=\"Claudia Vanti, Coordinatrice del Corso Professional in Fashion Styling\" \/>                                <\/div>\n                                <div class=\"tre-single-content \">\n                                                                        <h4 class=\"has-22-font-size text-uppercase\">Claudia Vanti<\/h4>                                    <p class=\"has-16-font-size \"><strong>Faculty:<\/strong> Coordinatrice del Corso Professional in Fashion Styling a Bologna<\/p>                                                                                                                                                    \n                                <\/div>\n                            <\/a>\n                        <\/div>\n                        \n                                            <div class=\"swiper-slide tre-single\">\n                            <a href=\"https:\/\/staging.iaad.it\/en\/community\/professors\/valentina-pederiva\/\" title=\"Valentina Pederiva\">\n                                                                <div class=\"tre-single-thumb wp-block-image is-style-symbol-c\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"156\" src=\"https:\/\/staging.iaad.it\/wp-content\/uploads\/2023\/05\/Valentina-Pederiva.jpg\" class=\"attachment-regular-tre size-regular-tre wp-post-image\" alt=\"Valentina Pederiva, Coordinatrice del Corso Triennale in Digital Communication Design in IAAD. Bologna\" \/>                                <\/div>\n                                <div class=\"tre-single-content \">\n                                                                        <h4 class=\"has-22-font-size text-uppercase\">Valentina Pederiva<\/h4>                                    <p class=\"has-16-font-size \"><strong>Faculty:<\/strong> Coordinator of the Undergraduate Courses in Graphic &#038; Communication design and Graphic &#038; Digital Communication design at Bologna<\/p>                                                                                                                                                    \n                                <\/div>\n                            <\/a>\n                        <\/div>\n                        \n                                            <div class=\"swiper-slide tre-single\">\n                            <a href=\"https:\/\/staging.iaad.it\/en\/faculty\/francesca-montanari\/\" title=\"Francesca Montanari\">\n                                                                <div class=\"tre-single-thumb wp-block-image is-style-symbol-c\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"277\" height=\"151\" src=\"https:\/\/staging.iaad.it\/wp-content\/uploads\/2022\/11\/Francesca-Montanari.jpg\" class=\"attachment-regular-tre size-regular-tre wp-post-image\" alt=\"Francesca Montanari, Coordinator of the Master&#039;s in Event Design &amp; Management at IAAD.\" \/>                                <\/div>\n                                <div class=\"tre-single-content \">\n                                                                        <h4 class=\"has-22-font-size text-uppercase\">Francesca Montanari<\/h4>                                    <p class=\"has-16-font-size \"><strong>Faculty:<\/strong> Coordinatrice del Master in Event Design &#038; Management a Bologna<\/p>                                                                                                                                                    \n                                <\/div>\n                            <\/a>\n                        <\/div>\n                        \n                                            <div class=\"swiper-slide tre-single\">\n                            <a href=\"https:\/\/staging.iaad.it\/en\/community\/professors\/marina-spadafora\/\" title=\"Marina Spadafora\">\n                                                                <div class=\"tre-single-thumb wp-block-image is-style-symbol-c\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"277\" height=\"151\" src=\"https:\/\/staging.iaad.it\/wp-content\/uploads\/2022\/10\/Marina-Spadafora.jpg\" class=\"attachment-regular-tre size-regular-tre wp-post-image\" alt=\"\" \/>                                <\/div>\n                                <div class=\"tre-single-content \">\n                                                                        <h4 class=\"has-22-font-size text-uppercase\">Marina Spadafora<\/h4>                                    <p class=\"has-16-font-size \"><strong>Faculty:<\/strong> Strategic Director of the Textile &#038; Fashion Design Department at IAAD. Turin<\/p>                                                                                                                                                    \n                                <\/div>\n                            <\/a>\n                        <\/div>\n                        \n                                            <div class=\"swiper-slide tre-single\">\n                            <a href=\"https:\/\/staging.iaad.it\/en\/community\/professors\/raffaella-traverso\/\" title=\"Raffaella Traverso\">\n                                                                <div class=\"tre-single-thumb wp-block-image is-style-symbol-c\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"260\" height=\"156\" src=\"https:\/\/staging.iaad.it\/wp-content\/uploads\/2022\/07\/Raffi-1200x721-1.jpg\" class=\"attachment-regular-tre size-regular-tre wp-post-image\" alt=\"Raffaella Traverso si unisce alla community di IAAD. come Coordinatrice del Master in Fashion Management\" \/>                                <\/div>\n                                <div class=\"tre-single-content \">\n                                                                        <h4 class=\"has-22-font-size text-uppercase\">Raffaella Traverso<\/h4>                                    <p class=\"has-16-font-size \"><strong>Faculty:<\/strong> Coordinator of the Master\u2019s in Fashion Management at IAAD. Turin<\/p>                                                                                                                                                    \n                                <\/div>\n                            <\/a>\n                        <\/div>\n                        \n                                \n                <\/div>\n                <div class=\"swiper-button-prev\"><\/div>\n                <div class=\"swiper-button-next\"><\/div>\n            <\/div>\n        <\/div>\n            <\/section>\n\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:0\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:0\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:30px\"><\/div><\/div>\n<\/div>\n","protected":false},"featured_media":3948,"template":"","class_list":["post-10811","faculty","type-faculty","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meet our professors - Massimo Giacchino - IAAD.<\/title>\n<meta name=\"description\" content=\"Expert in Digital Marketing, he has been supporting companies for over 10 years in market analysis and the development of online strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.iaad.it\/en\/faculty\/massimo-giacchino\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet our professors - Massimo Giacchino - IAAD.\" \/>\n<meta property=\"og:description\" content=\"Expert in Digital Marketing, he has been supporting companies for over 10 years in market analysis and the development of online strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.iaad.it\/en\/faculty\/massimo-giacchino\/\" \/>\n<meta property=\"og:site_name\" content=\"IAAD.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IAAD.TO\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-21T14:10:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.iaad.it\/wp-content\/uploads\/2022\/11\/Massimo-Giacchino.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"839\" \/>\n\t<meta property=\"og:image:height\" content=\"457\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"CollectionPage\"],\"@id\":\"https:\\\/\\\/staging.iaad.it\\\/en\\\/faculty\\\/massimo-giacchino\\\/\",\"url\":\"https:\\\/\\\/staging.iaad.it\\\/en\\\/faculty\\\/massimo-giacchino\\\/\",\"name\":\"Meet our professors - 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